After file sharing, e-commerce, and social media, the next generation of the internet is connecting things and devices: the Internet of Things (IoT). These devices range from sensors and security cameras to vehicles and production machines – we expect that there will be 14 billion connected devices by 2022. Connecting devices results in data that open up new insights, business models, and revenue streams. The insights gained from this data in turn give rise to new services that can complement the conventional product business.